Cambridge United have renewed their partnership with CB Groundworks and LSL Surfacing for the 2026/27 season. The local construction firms will continue as sponsors of the Newmarket Road End at the Cledara Abbey Stadium, the club confirmed this week.
Neil Rowe, Head of Commercial at Cambridge United, said the deal reflects a strong and growing relationship. "We are delighted to continue our partnership with CB Groundworks and LSL Surfacing," Rowe stated. "Both companies have shown incredible commitment to Cambridge United, not only through their sponsorship but through the wider support they provide to the Club." The news comes as the U's sit 6th in League One with 8 points from their opening five matches, just four points behind leaders Sheffield Wednesday.
What work did the partners complete this summer?
CB Groundworks carried out significant improvement works at the stadium during the close season. The company undertook a full renovation of Tea Bar 1 and the surrounding toilet facilities. These upgrades are designed to directly enhance the matchday experience for supporters visiting the Newmarket Road End. Kevin Johnson, Director at CB Groundworks, emphasized the local connection. "We are extremely proud to continue our partnership with Cambridge United," Johnson said. "As a local business, supporting the Club and the community around it is something that means a great deal to us." Both CB Groundworks and LSL Surfacing specialise in groundworks, surfacing and construction services.
How does this partnership benefit the community?
The commercial agreement extends beyond stadium branding. A key community event tied to the partnership is the annual CB Groundworks Legends Match. This fixture raises vital funds for two important causes: the Cambridge United Foundation and Ian Darler’s Cambridge Charity Fundraisers. The match has become a highlight of the calendar for supporters and the wider community, blending football nostalgia with charitable giving. The club's current positive league standing, built on a record of 2 wins, 2 draws and 1 loss, provides a strong backdrop for such community-focused initiatives.
What is the current context for Cambridge United?
The sponsorship renewal arrives at a busy time for the club on the pitch. Garry Monk's side have scored 9 goals and conceded 8 in the league so far, giving them a +1 goal difference. Their recent form reads DWLDW. Attention now turns to the next challenge, a home fixture against Reading on September 12th. Reading currently sit 8th in the table, making it a key early-season encounter. Fans can check the full schedule on the club's fixtures page and monitor the team's progress in the standings.
The continued growth of the partnership since CB Groundworks and LSL Surfacing first joined the club shows a shared commitment to the U's future. Both companies will maintain their support as sponsors throughout the 2026/27 campaign. The next opportunity to see the newly renovated facilities and the sponsored stand in action is this Saturday, September 12th, when Cambridge United host Reading at the Cledara Abbey Stadium.
